"McSweeney's as a publishing company is built on a business model that only works when we sell physical books. So we try to put a lot of effort into the design and production of the book-as-object."

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I didn't quite understand the DVD thing and why my husband was mailing it back. I couldn't quite wrap my head around it. But now that I'm deeply in, as a watcher of content, what a brilliant business model. As a consumer, it's empowering to choose what I want to watch and when I want to watch it. I have three small children, so I need that flexibility, in order to really get into a show. And being on a Netflix show, it's perfect timing. I feel so grateful.

— Carrie-Anne Moss