"There are a lot of people that don't scour websites regularly or read music reviews. They need whatever, the other kinds of stuff, whether it's an appearance on Lettterman or posters or ads. They need to kind of be hit more in the face and be told that there's something new out there."

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There's a joke about the balloon boy who has a balloon mum and a balloon dad and he goes to a balloon school with balloon friends ad a balloon principal. And one day, the balloon boy decides to take a pin to his balloon school, which is, of course, a disaster. And he's called into the balloon principal's office, and the balloon principal tells him, 'You've let me down, you've let your school down, you've let your parents down, you've let your friends down. But most importantly you've let yourself down'.

— Gabrielle Williams