David F. D'Alessandro Quotes | Brand is everything, the stuff you want to co...

"Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself."

Previous Quote

Cost does not equal value... and low cost parts decrease brand equity for a very long time.

— Tom Peters

Next Quote

A company may be the de jure owner, but customers are the de facto owers of the brand.

— David Wolfe

Loading recommended content...