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— David Ogilvy"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
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The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
— David Ogilvy
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
— David Ogilvy
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