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— David Ogilvy"Consumers don't think how they feel. They don't say what they think and they don't do what they say."
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Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.
— William Bernbach
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Advertising is not a rifle; it is a shotgun, and any campaign featuring outdoor boards of a cartoon animal inevitably will catch children in its spray.
— Bob Garfield
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