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— David Ogilvy"Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising."
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Who was the greatest business man ever. . . The greatest salesman? Advertiser? Who? . . . It was Jesus. . . Jesus was the founder of modern business. . . he picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world!
— Paul Harding
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Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off.
— Dick Wolf
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