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— David Ogilvy"I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me."
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I wanted to take part in the Women's Aid Real Man campaign because domestic violence affects so many women and children during their lifetime and I think it is important to stand up against what is often a hidden crime.
— Duncan Bannatyne
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And I think more of a concern has been not within the campaign, the mistakes that were made, not being able to react to the circumstances that those mistakes created in a real positive and professional and helpful way for John McCain.
— Sarah Palin
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