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— David Ogilvy"It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product."
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Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.
— Phil Dusenberry
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There are unlimited opportunities for display advertising. In fact, we're in the process of massive change in the display industry - how it's bought, how it's sold, and how it's targeted.
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