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— David Ogilvy"It takes uncommon guts to stick to one style in the face of all the pressures to 'come up with something new' every six months. It is tragically easy to be stampeded into change. But golden rewards await the advertiser who has the brains to create a coherent image, and the stability to stick with it over a long period."
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What advertisers call brand loyalty is merely the consumer's defense against the need to waste energy differentiating among things that barely differ.
— Ellen Goodman
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Whether you are buying a car or casting a ballot, choosing a job or planning a family, follow your moral compass. Don't let others define you. Don't let advertisers mold you; don't let zealots ensnare you; don't let conventional wisdom trap you....you are part of a much larger whole.
— Denis Hayes
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