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"Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say."

— David Ogilvy
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One of the biggest lessons I've learned recently is that when you don't know what to do, you should do nothing until you figure out what to do because a lot of times you feel like you are pressed against the wall, and you've got to make a decision. You never have to do anything. Don't know what to do? Do nothing.

— Oprah Winfrey

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The universe is almost like a huge magic trick and scientists are trying to figure out how it does what it does.

— Martin Gardner

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