"Study the methods of your competitors and do the exact opposite."

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The sense of Islam as a threatening Other - with Muslims depicted as fanatical, violent, lustful, irrational - develops during the colonial period in what I called Orientalism. The study of the Other has a lot to do with the control and dominance of Europe and the West generally in the Islamic world. And it has persisted because it's based very, very deeply in religious roots, where Islam is seen as a kind of competitor of Christianity.

— Edward Said