"We do not experience things as they really are! We experience things only through a filter and that filter determines what information will enter our awareness and what will be rejected. If we change the filter (our belief system), then we automatically experience the world in a completely different way."

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Once infected, the individual [infected with a god virus] cannot detect major contradictions in his beliefs and behavior. Belief systems become self-evident to him, and no amount of logical discourse will move him from his belief. If a Mormon and Catholic were to debate the merits of their respective religions, neither could see his own inconsistencies and logical fallacies, but would see the other's quite clearly.

— Darrel Ray