"The Pavlovian view of women voters - plug the words in, and they will respond - sends a chill down my spine because it sounds like an adaptation of something I have written about communication between the sexes: When a woman tells a man about a problem, she doesn't want him to fix it; she just wants him to listen and let her know he understands. But there's a difference between a private conversation and a presidential election, between what we want from our leaders."

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There are three ways in which a ruler can bring misfortune on his army: By commanding the army to advance or to retreat, being ignorant of the fact that it cannot obey. This is called hobbling the army. By attempting to govern an army in the same way as he administers a kingdom, being ignorant of the conditions which obtain in an army. This causes restlessness in the soldier's minds. By employing the officers of his army without discrimination, through ignorance of the military principle of adaptation to circumstances. This shakes the confidence of the soldiers.

— Sun Tzu