"It would be helpful if the universe would give us one big clue, or a giant compass, if you will, pointing to the direction we should be taking. In fact, the compass is there. To find it, you need only look inside yourself to discover your soul's purest desire, its dream for your life."

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Because we're always more woundable when caught at exactly the time where we're in the mood for that particular product or service - and as Big Data increasingly are able to pick up on clues revealing desire - automated systems are increasingly able to hit at exactly those moments, across those channels we move - with an offer matching exactly what we're desiring.

— Martin Lindstrom