"It was clear to me that if we allowed the Freedom Ride to stop at that point, just after so much violence had been inflicted, the message would have been sent that all you have to do to stop a nonviolent campaign is inflict massive violence."

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The temptation to be popular may prioritize public opinion above the word of God. Political campaigns and marketing strategies widely employ public opinion polls to shape their plans. Results of those polls are informative. But they could hardly be used as grounds to justify disobedience to God’s commandments!

— Russell M. Nelson