"Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible"

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Eisner mentioned he was uncomfortable calling Kirby someone with heavy artistic intent. I paraphrase, but Eisner felt Jack was mostly concerned with hitting his page count, telling good stories, and keeping his family fed. Not pursuing some aesthetic ideal - to seek that motive in Kirby's work was, he suggested, misguided. I happened to be holding the original artwork to the Devil Dinosaur #4 double-splash, which I turned around and showed Eisner - who took a moment, and said something uncharacteristic: “Okay, I might be wrong.

— Glen David Gold