"How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through."

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I always tell people there's nothing greater than a crisis to create a breakthrough. Because that's when we breakthrough usually - most people don't proactively breakthrough - they breakthrough because they have to. And the beauty of crisis is it doesn't feel beautiful, is it melts us down. And when you're melted down you can recast your life in a new way.

— Tony Robbins