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— Donald A. Norman"It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines."
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If you punish him for what he sees you practise yourself, he... will be apt to interpret it the peevishness and arbitrary imperiousness of a father, who, without any ground for it, would deny his son the liberty and pleasure he takes himself.
— John Locke
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People are, by and large, quite poor at judging correct absolute values but are astute about determining relative values. Psychologists call this coherent arbitrariness, which suggests that individuals are coherent when they compare prices on a relative basis but arbitrary when those prices are considered versus fundamental value.
— Michael Mauboussin
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