"An investigator starts research in a new field with faith, a foggy idea, and a few wild experiments. Eventually the interplay of negative and positive results guides the work. By the time the research is completed, he or she knows how it should have been started and conducted."

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In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.

— Marshall McLuhan