"Santa Claus is a god. He's no less a god than Ahura Mazda, or Odin, or Zeus. Think of the white beard, the chariot pulled through the air by a breed of animal which doesn't ordinarily fly, the prayers (requests for gifts) which are annually mailed to him and which so baffle the Post Office, the specially-garbed priests in all the department stories. And don't gods reflect their creators' society? The Greeks had a huntress goddess, and gods of agriculture and war and love. What else would we have but a god of giving, of merchandising, and of consumption?"