"When Barbara Walters called , she said, "Donald, I want to put you on as one of the top 10 most fascinating people." I could say no. And then, I could advertise a project that I`m doing, like doral or something. And spend half a million dollars on it or a million dollars, or I can do the show and spend nothing, and be on for a lot longer.""

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The American journalist Barbara Ehrenreich has written about this in her book Smile or Die: How Positive Thinking Fooled America and the World (2009) . She talks about the happiness industry, the rise of medication to make us happy and of self-help books, and the influence of all this on religion. In many ways religion has become another form of self-help. We all suffer from over-exposure to positive thinking.

— Mark Ravenhill