"To create an atmosphere dedicated to health..to present charming interiors that will attract maternity patients...to develop distinctive decoration and furnishings that can be installed at modest expenditure - and will require a minimum of maintenance costs."

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What one thing does the world need most today-apart, that is, from the all-inclusive thing we call righteousness? Aren't you inclined to agree that what this old world needs is just the art of being kind? Every time I visit a factory or any other large business concern, I find myself trying to diagnose whether the atmosphere is one of kindliness or the reverse. And somehow, if there is palpably lacking that spirit of kindness, the owners ... have fallen short of achieving 24-carat success no matter how imposing the financial balance sheet may be.

— B. C. Forbes