"You don't sell a commodity, you sell joy, gaiety, excitement. You aim at people's hearts, not their minds."

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Walking the streets on winter nights kept him warm, despite the cold nocturnal passions of uprising winds. His footsteps led between trade-marked houses, two up and two down, with digital chimneys like pigs' tits on the rooftops sending up heat and smoke into the cold trough of a windy sky. Stars hid like snipers, taking aim now and again when clouds gave them a loophole. Winter was an easy time for him to hide his secrets, for each dark street patted his shoulder and became a friend, and the gaseous eye of each lamp glowed unwinking as he passed.

— Alan Sillitoe