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We create truths by describing, or by re-describing , our beliefs and observations. Our task, and the task of every artist and scientist, is to re-describe our inherited assumptions and invented fictions in order to create new paradigms for the future.
— Anne Bogart
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(On soft launches) It allows you to test your assumptions and see which ones you got right, and more, importantly, which ones you got wrong. A big hard launch is expensive. Getting even one thing wrong can force you to go out of business.
— Kevin O'Leary
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