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— Douglas Adams"I wrote an ad for Apple Computer: "Macintosh - We might not get everything right, but at least we knew the century was going to end"."
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The Constitution, when it says, "We, the people of the United States, in order to form a more perfect union, establish justice, ensure domestic tranquility, provide for the common defense, promote the general welfare, and secure the blessings of liberty to ourselves and our posterity, do ordain and establish this Constitution for the United States of America," meant just what it said without reference to color or condition, ad infinitum.
— Joseph Smith, Jr.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
— Roy H. Williams
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