"Historically, Labour has used technology as a form of control. We would use pagers and faxes to send out messages telling people what line to take. The key learning from the Obama campaign is to use technology to empower your supporters."

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When you have to do all the more crappy jobs before, you appreciate all the good work that comes out of that. There are many girls who immediately have a top model career, and there are lots of models who are doing things that aren't as exciting as doing big campaigns and beautiful magazines.

— Saskia de Brauw