"...we're told by TV and Reader's Digest that a crisis will trigger massive personal change--and that those big changes will make the pain worthwhile. But from what he could see, big change almost never happens. People simply feel lost. They have no idea what to say or do or feel or think. they become messes and tend to remain messes."

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My belief is that if you grapple with the big changes until you really get them and if you develop an internal compass to steer your marketing and communications, you will be working in a discipline that is more exciting, more intellectually rich, more delightfully complex and ultimately more rewarding than it has ever been.

— James Murdoch