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— Douglas Coupland"You really have to wonder why we even bother to get up in the morning. I mean, really: Why work? Simply to buy more stuff? That's just not enough. Look at us all. What's the common assumption that got us all from there to here? What makes us deserve the ice cream and running shoes and wool Italian suits we have? I mean, I see all of us trying so hard to acquire so much stuff, but I can't help but feeling that we didn't merit it."
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Sundance started with two acres back in 1963 that I bought from a sheepherder for $500. What has happened, I could see development starting to descend on the state of Utah. I thought I had better acquire more land to protect it. I thought that would probably be my legacy, to protect land.
— Robert Redford
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You can acquire some measure of knowledge from various research techniques, but nothing beats living, breathing, and feeling the same things your prospect (customers) do.
— John Jantsch
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