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— Douglas Rushkoff"Our technologies become more complex while we become more simple. They learn about us while we come to know less and less about them. No one person can understand everything going on in an iPhone, much less pervasive systems."
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I love to personalize things. I love to make things my own. I like to name everything - from cars to iPhones to the socks I just lost.
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It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
— Douglas Rushkoff
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