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— Drayton Bird"Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices."
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Most of the things I do brand wise are both missionary and mercenary in their position, and that's really important to me; that's one of the first things I look at when I say, 'does it make sense to do a deal?'
— Mike Rowe
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It's always a pleasure to imagine an idea and work alongside a brand like G-Shock to make it a reality. G-Shock continues to push the bar with design and technology and that inspires me to do the same with my riding and visuals.
— Nigel Sylvester
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