"Before we can teach our children, we must understand and live the principles ourselves. It is vital that the child learn from our example that what we say and what we live are the same."

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Sport can be used for messaging, for example, making the connections between shin guards or a helmet that protects you, and protection in terms of HIV and AIDS. There has also been a very active program in Africa called 'Kick Polio out of Africa,' where soccer players have spoken out in terms of polio. There is also going to be a swim for malaria.

— Carol Bellamy