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— Dwight D. Eisenhower"I'll tell you what leadership is. It's persuasion and conciliation, and education, and patience."
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The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.
— William Bernbach
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What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.
— Malcolm Gladwell
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