"Sometimes it's more difficult to achieve a 10% cost reduction than it is to tell people they have to achieve 50%. Small incremental steps block your view of doing something fundamentally different."

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I know you think that when you're 35, 45, 55, you'll be different. But I'm going to let you in on a bit of a secret. You're going to look different, and your life is going to be different, but in your head you'll always be that 16-year-old girl.

— Francine Pascal