"Even if they don't know it consciously, people can feel when you are making them into a means to an end only. And people are much less likely to do what you want them to do - for example, to buy the car - when they feel you are reducing them into a means to an end."

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There are certain things in there that no one else would recognize, really. I see details of my life that I didn't even intend to put in when I was doing the work. For example, I noticed that every single kid in the high school in The Death-Ray is based on somebody I went to high school with.

— Daniel Clowes