"The planet will not survive another hundred years of the same state of consciousness that produced the external effects of recent history."

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Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.

— Yvon Chouinard