"I understand what the dynamic of the brand Ed Gordon has been all these years. I'm just trying to keep that as real and as honest as I can and I don't take it lightly."

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At this point in my career, I have the privilege of choosing my partners. In the beginning, you more or less take what comes in the door - or what matches up with your brand. But you're always subject to what's available, especially in the ski world where there are not infinite choices, especially on the fashion side.

— Bode Miller