"Countries can be redeemed. Entire cultures can be brought to "salvation". The land itself can be healed. ... And such miraculous change is brought about by one primary avenue: God working through the market place. ... The primary means to true revival, though, takes place first in the market place."

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Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.

— David Ogilvy