"That has always been my biggest ambition. To bring people together. To achieve a family spirit. Because then, you can actually do anything, because people are open to what they feel is real."

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That first of all feeds into what I do and secondly, it is emblematic of what I hope to achieve through what I do. That is to say all those conversations that are a result of it are the sorts of conversations that I think are the ultimate, most valuable by-product of what I'm doing.

— Jonathon Keats