"I think I've reached the point that I'm convinced enough of the reality of the ET presence and I'm not going to deny it and shy away from it.... It is time to open this up to the public."

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It is great to have direct, unfiltered, interaction with your fans on Twitter and FaceBook, or whatever. I am not totally convinced that it has revolutionized the sales model. Its not completely apparent to me that it is easier to sell music. Obviously, there is a possibility of smaller bands, having their music listened to, but I am not sure to what degree it actually happens. Just because it can happen, doesn't mean it does.

— Chris Cain