"It is true that all men are created in the image of God, but Christians are supposed to be conscious of that fact, and being conscious of it should recognize the importance of living artistically, aesthetically, and creatively, as creative creatures of the Creator. If we have been created in the image of an Artist, then we should look for expressions of artistry, and be sensitive to beauty, responsive to what has been created for us"

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I've been doing my own makeup for red carpet events for years, but it wasn't until I met my business partner Divya Gugnani a few years ago that I realized I could actually turn my passion for beauty into a makeup line. We're the opposite of an artistry brand. We're for the everyday women who is very busy and only has 5 minutes in the morning to get ready. So, that's our goal, to really keep you beautiful and gorgeous on the go.

— Lindsay Ellingson