"Nothing can be defined or derided on the basis of its origin. The important thing is what is done with it and how far a community identifies with something that symbolizes its favourite way of dreaming, living, dancing, playing or loving. This is the positive side of the world: a constant intermingling that produces new responses to new challenges. But because of forced globalization, there's a clear trend these days towards uniformity. This trend comes largely from the ever-greater concentration of power in the hands of large media groups."