"Suppose there are some things that we don't understand about the universe, but if you understand human intelligence and you understand the gaps in our abilities to think about things, maybe we can engineer in a computer more advanced intelligences that can help augment our ability to think."

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Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.

— Tim Wu