"Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive."

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We have the misconception that competitiveness means winning at all costs, but that's not what competition is. Competition is just doing your best and not giving up. We all face a moment in a race or in a competition in which we want to give up. We can either give in and not keep pushing, or we can charge forward and work through it.

— Lisa Rainsberger