"That you write a phrase or you think of something and it seems to have a deeper charge because the title has to be some kind of marker, something setting out a space, creating a space for what's going to come."

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We're generating an enormous amount of content geared at this young professional woman, which has been resonating strongly. We also have been creating solution-oriented products for that same person that will help her transition in life through her many roles, whether they may be mother, girlfriend, professional, and really everything in between.

— Ivanka Trump