"In a very philosophic sense I think doing the work is itself a good thing. But at the end of the day, since we're taking other people's shekels to do it, and their work is being able to make a return out of it, it forces you to consider the fact that you're doing it for other people. The whole construct is built around the assumption that it's going to get shared, and that someone else is going to find value in it - entertainment, catharsis, enlightenment, or whatever."