"I have long aspired to make our company a noble prototype of industry, penetrating in science, reliable in engineering, creative in aesthetics and wholesomely prosperous in economics."

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For me, the value of a climb is the sum of three inseparable elements, all equally important: aesthetics, history, and ethics. Together they form the whole basis of my concept of alpinism. Some people see no more in climbing mountains than an escape from the harsh realities of modern times. This is not only uninformed but unfair. I don’t deny that there can be an element of escapism in mountaineering, but this should never overshadow its real essence, which is not escape but victory over your own human frailty.

— Walter Bonatti