"Nature is shy and noncommittal in a crowd. To learn her secrets, visit her alone or with a single friend, at most. Everything evades you, everything hides, even your thoughts escape you, when you walk in a crowd."

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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.

— Guy Kawasaki