"When we're putting out records that people are responding to, it's amazing. And it's obviously what we shoot for every time. It's a tricky balancing act. But as long as it's sort of a righteous idea, then you're good to go."

Next Quote

While the romance genre has expanded so much over the years, in an odd way it's also narrowed, with too many people trying to stick stories into tight, well-defined marketing niches. It can, admittedly, be a tricky balancing act, but I believe the key is to be able to step back and take a long hard look at what you do well, what makes your work different from other writers, what feels the most natural to you when you're writing.

— JoAnn Ross