"I choose jobs quite selfishly. I do them for me and the exploration you get to go on with a character... seeing how they react in certain situations, how they develop. If audiences enjoy it, then that's the cherry on top. You don't expect it but it's really nice when it happens. It adds to it and enhances the overall experience."

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You have to write a book because you believe it has helped you, because you believe it has helped others personally and you are dying to share with it others because you know it will add value to their lives. You write it for them like a gift. You don't want anything from them. You don't want them to do anything for you. You don't even care if they all share the book with their friends, they don't all have to buy them. You're just dying to share this idea with people. Your challenge is to write it in a way that is compelling, enjoyable to read so that they will get the idea.

— Simon Sinek