"I'm such a copycat."I want to try and do this like the Donovan song 'Changes'," or "I want to do this bit from Van Morrison." I don't know how else to illustrate something, because I'm not a super-great musician. In that way, I'm more like the producer."

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Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin's scoop fell down the Google search results, overtaken by copycat stories with simpler headlines. Deadspin's headline was 118 characters. Vital information - 'hoax' - was one of the words that was cut off.

— Nick Denton